CHAEREEN
Pak


Chaereen (shur-EEN) is a Korean American creative, currently based in Los Angeles. She is building all things brand at Great Jones and co-founder of Persimmon Coffee. She previously led the design team at Clove and started her career in social media at Urban Outfitters.

She received a Bachelor of Arts in Psychology at the University of Pennsylvania and is currently pursuing a Master of Design in Brand Design and Strategy at ArtCenter College of Design.

Full résumé available upon request.

holla@chaereen.com

 


Persimmon Coffee


An independent coffee shop, roaster, and lifestyle brand founded in 2020 out of a devotion to genuine community, empathy, and storytelling.

As co-owner and creative director, I spearhead everything brand and creative from the ground up for the brick-and-mortar space, all digital platforms, packaging, and merchandise.

Art Direction, Brand Identity, Brand Strategy, Social Strategy

  1. Best New Cafes of 2022  Sprudge
  2. Your Weekend Plans? Philadelphia.  The New York Times
  3. Philly’s Favorite Coffee Pop-Up Finds a Home  Eater
  4. Persimmon Coffee’s Small Business Journey  Yelp
  5. The Sprudge Guide To Philadelphia Coffee  Sprudge



















Logos


01  persimmon fruit

02  handwriting

03  柿, the Chinese character for persimmon, depicted as two people holding hands together


Shop Design


350 square feet
Fishtown, Philadelphia
Build-out by Leeward Studio






Designed with ♥️ by Chaereen Pak