🍒

Chaereen Pak
is a Korean-American designer based in Los Angeles who believes that everyone deserves good design. Her practice is focused on brand identity and creative direction rooted in meticulous research and cultural responsiveness.

“Good design creates space for beauty, dignity, and life to flourish—and we shouldn't think of that as a luxury.”































BRANDS
CAMPAIGNS
PLAY
INFO

PERSIMMON COFFEE
Brand Identity
2020–Present





WALMART BRANDS
Brand Design
2025–Present






KOREAN AIR
Brand Identity
2024





JEMIBrand Identity
2024